Unlock your business’s full potential with our performance marketing services.

Discover the power of PPC (pay-per-click) advertising to drive targeted traffic and boost your business growth. Our performance marketing experts will help you create and optimize effective campaigns that deliver results. The focus is on tracking and optimising campaigns to ensure that every action generates a positive return.

How to measure performance marketing:

Define clear objectives:

Identify key performance indicators (KPIs): Define what you want to achieve, such as clicks, conversions, sales, leads or downloads.

Set targets: Define specific, measurable goals for each campaign based on your objectives.

Use analytics tools:

Google Analytics: Track website traffic, user behaviour, conversion rates and more.

Social media analytics: Monitor engagement, clicks and conversions from social media platforms.

Ad platform analytics: Use built-in tools from ad platforms (such as Google Ads or Facebook Ads) to track performance metrics.

Monitor conversion tracking:

Set up conversion tracking: Implement tracking codes or pixels on your website to monitor specific actions (e.g. purchases, sign-ups).

Use UTM parameters: Add UTM parameters to your URLs to track the source, medium and campaign of traffic.

Analyse performance metrics:

Return on investment (ROI): is a key performance indicator (KPI) that provides valuable insight into both the expected and actual results of marketing initiatives.

Click-through rate (CTR): Measure the percentage of people who click on your ad after seeing it.

Conversion rate: Calculate the percentage of users who take the desired action after clicking on your ad.

Cost per click (CPC): Determine the average cost you pay for each click on your ad.

Cost Per Acquisition (CPA): Measure the cost of acquiring a customer or lead.

Return on Ad Spend (ROAS): Calculate the revenue generated for each dollar spent on advertising.

Customer Lifetime Value (CLV): Assess the total revenue expected from a customer over their lifetime.

Main types of performance marketing:

Social media advertising: Social media performance marketing is the use of advertising on social media platforms to increase brand awareness, engagement and sales. Performance metrics in this area tend to focus on engagement metrics such as likes, comments, shares, saves and reposts. The choice of platforms depends on your target audience: for a younger demographic, Snapchat, TikTok and Instagram are ideal, while Facebook and LinkedIn are more effective for reaching professionals.

Search engine marketing (SEM): Search engine marketing involves running advertising campaigns to attract traffic from search engines such as Google or Bing. These campaigns are typically organised around specific search types, such as targeting specific products, competitor brands or the company’s own brand.

Native advertising: Native advertising, also known as sponsored content, partner content or branded journalism, is a form of paid advertising that is seamlessly integrated into the surrounding content on the platform. It can appear as a post, image, video, article or editorial piece. Sometimes it works similarly to an advertorial. The term “native” emphasises how the format and style of the ad is aligned with the rest of the content on the platform.

Affiliate channels: Affiliate marketing is an advertising model where a company pays third-party publishers to drive traffic or generate leads for its products and services. These publishers, known as affiliates, receive commissions as an incentive to promote the company effectively.

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